Links are a very important signal that the search engines use to determine rankings. So, we know that increasing the number of high-quality links pointing at your website can significantly increase your chances of ranking well.
There are other benefits to link building, though, that may be less immediately obvious yet still worthy of consideration.
Link building can often involve outreach to other relevant websites and blogs in your industry.This outreach frequently relates to the promotion of something that you’ve just created, such as a piece of content or an infographic.
A common goal of outreach is to get a link, but there is much more to it than just this: Outreach can help you build long-term relationships with key influencers in your industry, and these relationships can mean that your business becomes highly regarded and trusted.
Sending referral traffic
We’ve talked about the impact of links on your rankings, but what about the impact of links on referral traffic? A good link from a highly-visited website can lead to an increase in traffic, too. If it is a relevant website, chances are that the traffic is also relevant and may lead to an increase in sales, as well. Again, in this situation the value of a link isn’t just about SEO—it’s about customers.
Good link building can help build your brand and establish you as an authority in your niche. There are some link building techniques, such as content creation, which can show people the expertise of your company, and this can go a long way toward building your brand.
How our SEO team can help
Our link building campaigns are fully customized to meet your needs. Your company, brand, and site are unique, and we tailor our campaigns to deliver specified results.We build real links on sites that are relevant to your website, brand, and keywords.
While most link builders hold PageRank (or Domain Authority, Citation Flow, URL Ranking) above all other metrics, we’ve adopted a relevance-first approach that implements an amalgamation of metrics to ensure we acquire the best links possible.
Our method allows us to find where your audience lives on the web and secure real, relevant links that drive results and stand the test of time—regardless of algorithm updates.
Our creative team help you define your link building objectives, identify key audiences and influencers in your industry, develop a strategy to attract them through content. Our focus is always on developing a natural link profile, which will stand the test of time for long-term sustainable results.